The companies know how color effects and consumer and are willing to take a risk on the consumer banking on them not being educated or the power of the enticing color stimulates the consumer beyond control. Take a look at just a couple of the psychological effects of the color orange:
- Orange is associated with healthy food and it stimulates the appetite.
- Orange motivates people talk and eat for a long time.
- Orange also relates to adventure and risk-taking.
- Orange is a warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking!
The food industry is quiet clever for sure. Let’s take a look at how clever.
Skittles® Original | Taste The Rainbow® slogan is just a taste of how these companies market their products. But, they are nowhere near as beneficial as the true plant chemicals you see in fruits and vegetables. I would encourage you to browse the Color Me Beautiful series. Under the Home tab you can click to find the true colors of the rainbow in this series.
There are many foods that you would never guess were artificially colored. To name a couple, did you know…
Cheese comes in orange and white, right? Well, not exactly. The truth is cheese, especially cheddar, is naturally white or light yellowish. The yellow pigment comes from beta carotene, a colorful plant nutrient that’s transferred from the grass cows eat into their milk. In the 17th century, English cheesemakers realized they could skim off the cream, which contains most of the beta carotene, and sell it separately for more profit. To keep the yellow-orange color that people expected, they started adding coloring from saffron, carrot juice and currently annatto (a natural coloring made from the seeds of the achiote tree, though some is synthetically made).
Oranges aren’t orange all the time. Some growers looking for year-round sales spray the skins with Citrus Red #2, an artificial dye certified by the FDA to give oranges the consumer-pleasing eye-popping look of their namesake color. Buy organic brands (which don’t allow dyes) or select those grown in California or Arizona (two states that prohibit Citrus Red #2).
DRUG AND COSMETIC
- D&C Orange #5 – Drugs: mouthwashes and dentifrices that are ingested drugs (GMP), and external drugs (at most 5 mg per day). Cosmetics: lipsticks (at most 5% by wt. of finished product), mouthwashes and dentifrices that are ingested cosmetics, and external cosmetics (GMP) 74.1255, 74.2255, 82.1255
- D&C Orange #1, 3, 4, 8, 10, 11, 14-17 – Sep. 4, 1966 – 81.30(d) no longer authorized or has been restricted.
In 1978, FDA proposed Banning Orange B, but it never finalized the ban because companies stopped using it. However, in the Code of Federal Regulations, Title 21, Volume 1, Revised as of April 1, 2018, Cite: 21CFR74.250, Orange B an azo dye has received approval by the FDA for safe uses and restrictions for coloring the casings or surfaces of frankfurters and sausages subject to the restriction that the quantity of the color additive does not exceed 150 parts per million by weight of the finished food.
In animal studies potential problems are shown with the spleen, lymphatic system, and kidneys when exposed to Orange B.
In addition, as you learn in elementary school, all you do is mix two colors and you get another color. Where does the orange that you see in Skittles (red 40 lake, yellow 6 lake, yellow 6). What about beverages like Crush Orange (Yellow 6, RED40) etc. Again take a look at the orangish colors in food such as cereals, baked goods, snack foods, ice cream, beverages, dessert powders, and confections. You can educate yourself more on the Yellow 5 & 6 and RED40 by clicking the following article links: Yellow 5 & 6 and RED40.
According to Be Food Smart’s report card, FD&C Orange 3 receives a failing grade: “F”. (click the “F” and find out why.)
If Kraft Dumps artificial food dyes after a massive petition led by activist, Vani Hari, the Food Babe in 2015, then consumers can do the same thing now by voting with their dollars. We need to let the food industry know that it doesn’t “pay” to buy these food stuffs. By food stuffs I mean “fake food”. Dare I say it? A majority of food on the shelves is artificial, not real anyway. If we want to feel good about the foods that we eat and serve your family, we need to step up and put a little fire under these giants seats.
What can you do? Use the following natural spices.
- Paprika Ground chili peppers Orange-red
- Saffron Crocus flowers Orange-yellow
What would stimulate you to become an activist and let the fake food industry know that it doesn’t “pay” to mess with our food?
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